BRING YOUR OWN BOTTLE TO DASANI’S NEW ENDEAVOR
In the U.S., the bottled water industry sells billions of bottles per year, and many of those bottles are not recycled. To help deal with this plastic waste problem, Dasani is placing 100 PureFill sparkling water machines at select locations. These machines will sell water, but consumers can’t buy any unless they bring their own bottle. The program is a test to see how receptive consumers are to this as a delivery method. The brand is also going to test aluminum water bottles because aluminum tends to be recycled more than plastic does. It’s a nice first step toward solving a massive plastic waste problem.
KOHL’S STEPS UP CURATION EFFORTS WITH NEW PARTNERS
Curated by Kohl’s was recently announced as a new initiative from Kohl’s in which a selection of products from emerging brands will be featured online and in select stores. This curated assortment “will include apparel, accessories, and home goods”—and will be refreshed every quarter. Next spring, Kohl’s will be partnering with Facebook to identify brands that have created strong online communities, in order to add them to the curation mix. Curation is a popular trend right now; it helps time-starved shoppers more quickly find the goods they need.
HERSHEY’S & WERTHER’S, COMING TO A NEIGHBORHOOD NEAR YOU
Hershey’s research shows “that 31% of Americans don’t know their neighbors.” To help solve this problem, the brand is “rolling out mobile snack-making facilities” and actually dropping in on neighborhoods to make s’mores and encourage neighbors to meet and mingle. It’s a nice community-building effort that doubles as a sampling station to build basket share the next time shoppers head to their grocery store.