REEBOK DROPS UNIQUE SNEAKS FOR VOICE SHOPPERS
If you’re a sneakerhead, sneaker drops are a big thing. Reebok is upping the game with an exclusive sneaker drop through Google Home and Amazon Alexa where 50 lucky fans will score a pair of Swarovski crystal-adorned Club C kicks after asking their device to register them for the opportunity. Voice shopping is still in its infancy, so it will be interesting to see if Reebok continues sneaker drops through this medium to potentially create a voice-shopping habit with fans.
NORDSTROM LAUNCHES FASHION LINE FOR ECO CONSUMERS
In a U.S. chain retailer first, Nordstrom has launched the Sustainable Style microsite featuring more than 2,000 items from 90 different brands. Products on the site are categorized “based on whether they are sustainably sourced, responsibly manufactured or give back through charities.” Designed to make sustainable shopping more accessible and help retailers reduce their eco-impact, the effort is part of the broader G7 Fashion Pact, which has been created to help fashion brands decrease their environmental impact “across oceans, climate and biodiversity.”
L.L.BEAN TURNS UP THE FUN FOR OUTDOORSY SHOPPERS
L.L.Bean has a new effort that encourages people to go outside and play in the rain (wearing their L.L.Bean raingear, of course). The effort places hopscotch patterns on sidewalks using hydrophobic ink, which remains invisible until it gets wet, repelling water and revealing its pattern. The effort is part of the long-running “Be an Outsider” campaign that encourages shoppers to explore and play outside.