BURGER KING URGES CUSTOMERS TO ESCAPE MCDONALD’S
Burger King Germany is running an “Escape the Clown” digital game to coincide with the release of horror film It Chapter Two. Ironically, the game starts once customers step foot inside a McDonald’s restaurant, where they get a geotargeted Facebook or Instagram message instructing them to download and open the BK app. Following a short series of steps, a red balloon appears onscreen and offers a very limited-time 1-cent Whopper coupon—with the catch that the customers must “flee and run from McDonald’s” to the nearest Burger King to redeem the coupon before a countdown expires. The app shows users the fastest route to the closest BK and sets the countdown clock accordingly.
SINGAPORE LOOKS TO MAKE CITIES FULLY CONNECTED
In Phnom Penh, Cambodia, a Singaporean company is working to build the world’s first blockchain city. The 100-hectare project will have a population of 190,000 and will collect information through residents’ daily touchpoints. All residents and daily workers will have a digital passport to be used for all interactions in the city (it will act as wallet, key, ride-hail, etc.). The blockchain will create a system of virtual personas to allow residents faster and greater access to needed services and products. It will be interesting to see how this comes to life in 2022.
FASHION RETAILER WANTS TO BUILD YOUR DIGITAL WARDROBE
In an Instagrammable society, we are now entering an era of digital clothing that has been inspired by gamer skins. Scandinavian fashion retailer Carlings is selling digital clothing and accessories that range from 10 to 30 euros. All items are genderless and come in any size the shopper wants. After selecting their digital items, shoppers upload a photo, and a Carlings designer renders the digital clothing onto the photo. The initiative allows shoppers to socially post their unique fashion purchases and also helps raise awareness of the environmental harm caused by the fashion industry.