BRANDS JUMP ON THE STORM AREA 51 FUN
It started as a joke, but the “Storm Area 51” movement picked up steam over the course of the summer and had several brands jumping into the fun. Bud Light joined in by releasing a limited-edition alien can and putting one of its locked beer fridges at the Luxor Hotel in Las Vegas—which could only be opened by an alien who escaped Area 51. Additionally, the brand threw an Area 51 celebration party in downtown Las Vegas that included a “classified” musical lineup. This is a nice example of identifying a topical pop-culture moment and becoming part of it versus trying to shape a movement from scratch.
MCDONALD’S SURPRISES CUSTOMERS WITH NEW FASHION LINE
To promote its Uber delivery service, McDonald’s threw in some serious swag to lucky fans who placed an order on a recent designated “McDelivery Night In” event. Anyone who ordered $10+ worth of food/drink could potentially receive a randomly provided piece of the McDonalds fashion line, including hoodies, shirts, socks, earbuds, blankets, scrunchies, etc. The brand basically created a giant adult Happy Meal for the night.
KITKAT MAKES CHOCOLATE BARS MORE PERSONALIZED
KitKat, long known for some of its quirky global flavors, is upping its game in the UK with the introduction of a “bespoke and handmade” line of 1,500 flavors. The line will have four base chocolate flavors (white, dark, milk and ruby) and will include a wide variety of ingredients from salted caramel chunks and shortbread to honeycomb and rose petals—in addition to some special-edition and “Best of British” flavors. The full line will be available at John Lewis & Partners retail stores as well as through a direct-to-consumer micro-site where consumers can create their own flavor profiles.