WENDY’S REVEALS BRAND-NEW ROLE-PLAYING GAME
In the spirit of Dungeons & Dragons, Wendy’s has released Feast of Legends, a role-playing game (RPG) requiring “little more than paper, pen and dice” to play. The game is set in “a realm threatened by frozen beef”: Beef’s Keep. Players are able to use online guides and YouTube videos to help set up characters and battle scenarios (known as “Feast Mode”). Wendy’s has been engaging online gamers through several Fortnite efforts, but this is a more unique effort to reach the 4.7 million U.S. gamers who are offline and engaging in RPG. It’s a smart way to integrate their brand into the gamers’ world.
ADIDAS SWINGS FOR THE 8-BIT FENCES
Adidas, Dick’s Sporting Goods and Snapchat have partnered to sell Adidas baseball cleats from within Snapchat’s first in-app video game. The game, Baseball Next Level, is an 8-bit home run derby game that sees Adidas tap into 1980s 8-bit imagery to sell retro-inspired cleats (at a modern price of $130 per pair). The game features current MLB sluggers and will run through the World Series. In addition to its 8-bit graphics, the game is notable for creating a topical, gamified e-commerce experience for video-game and baseball fans.
MYSTERY OREO GETS A LITTLE HELP FROM ALEXA
Oreo has launched a mystery flavor contest that asks fans to tap into Alexa for clues and advice on guessing the flavor for a chance to win $50,000 in a random drawing “on or about Nov. 19.” Shoppers will also be able to order their favorite Oreos directly from Alexa, bypassing a trip to the store. With an ever-expanding array of flavors and limited-time offers, Oreo is also planning an Alexa skill that allows shoppers to ask, “What’s new with Oreo?” to ensure that they don’t miss out on a new flavor or a favorite flavor reintroduction.