TOY SHOPPING GOES VIRTUAL FOR KIDS AND GROWNUPS
In an effort to replace the toy gap left by the closing of Toys ‘R’ Us, Walmart and Mattel are both “leasing floors” in KidHQ, a new virtual toy store. The Walmart floor allows shoppers to examine, test and watch kids play with a curated selection of popular toys through a “choose-your-own-adventure” format. The Mattel Barbie DreamFloor allows users to create a video blog of the toys they want, and a grownups-only floor lets parents review their child’s wish list and make purchases via Walmart.com. A KidHQ spokesperson says, “We’re giving kids and parents a place to experience toys, while giving parents the ability to understand what their kids are interested in—but doing it in a way that can be fun for both.”
CANS COME TO LIFE IN NEW COCA-COLA INTERACTIVE OFFERING
Coca-Cola Mexico recently released an augmented reality (AR) can experience that provides 12 different stories for users to view. Each story involves relatable characters who experience a minor conflict that is solved “by sharing a Coke” together. The brand has always had an association “with happiness and harmony,” and each of these stories stays true to that theme.
TARGETS ADD A NEW SUSTAINABLE PRODUCT TO SHELF
Last year, Myro launched “a first-of-its-kind refillable deodorant brand” which was only available through a “subscription-based, direct-to-consumer model.” The brand now has a retail presence through an exclusive partnership with Target, bringing another sustainable, environmentally friendly product to a large, passionate shopper base that actively seeks these types of products. One of Myro’s main missions is to reduce plastic waste, which is a hot-button issue with Target’s younger millennial and Gen Z shoppers.