KFC SCENTED TICKETS SOLD OUT FAST

With the NFL season in full swing, KFC recently decided to sell some limited-edition game-day tickets on StubHub for $75 a piece. While these tickets can’t get you into a game, they do get buyers 48 made-to-order Kentucky Fried Wings delivered to their doorstep on a weekly basis for 10 straight weeks. Ticket holders will receive a double wing bonus in Week 10, bringing their season total to 528 wings (a $400 value). After going on sale through a dedicated StubHub microsite, the tickets “sold out in under two hours.” Those lucky enough to purchase a ticket received a hard copy of their ticket in the mail, which of course smelled like fried chicken.

Full article from Marketing Dive

GAMERS GET SOME IN-GAME KICKS FROM NIKE

For sneakerheads, sneaker drops are big news, and we’ve covered some unique drop approaches over the years. Nike is now taking their drop game up a level through a partnership with NBA 2K20, the most popular basketball video-game franchise. This will be the first time for a brand to target a specific group—gamers—with a drop. Fans will need to connect their Nike SNKR app with a new NBA 2K20 in-game mode to test their skills and earn a chance to buy a pair or two from a collection of in-game kicks known as “Gamer Exclusives.” Not only is Nike targeting a specific audience with this drop, but the company is also following a recent trend of brands finding unique ways to connect with the 164 million U.S. adults who play video games.

Full article from Engadget

FORD TAKES BUYERS ON AN AR JOURNEY

In Los Angeles, Ford is using immersive virtual reality to gain feedback into what buyers want and don’t want from in-vehicle entertainment options. Riders schedule a pickup location and then don a VR headset, through which a reimagined Bride of Frankenstein joins them “on a journey to deliver an important message to Frankenstein.” Over the course of their ride, they will experience “sound effects and visuals that adapt to the car's movements,” such as steering and accelerating. Ford says learning from the test will move the company “toward never-before-imagined productivity and entertainment in the vehicle.”

Full article from MediaPost