HOSPITALS LAUNCH NEW PROGRAMS IN AN EVER-DIGITAL WORLD
In an on-demand app-driven world, hospitals are working hard to catch up digitally and help make it more convenient for patients to find the right doctor or service. Same-day appointments are becoming a reality at Providence St. Joseph in Washington while Advocate Aurora in Illinois is using AI technology to match patient symptoms to doctors. Highmark Health in Pittsburgh has taken a cue from dating apps and introduced “Meet Doctor Right” to make sure patients are paired with a doctor who meets their needs. These hospitals all have one thing in common: the patients they are targeting with these programs are generally commercially insured and help fund each hospital’s programs for the un- and underinsured.
NEW WEARABLE HELPS TRACK WHAT TRIGGERS ASTHMA
Afflo, a prototype wearable asthma-monitoring system, uses artificial intelligence (AI) to monitor and predict when an attack may occur, helping improve the outcome for asthma sufferers. With a specialized microphone, the Afflo collects “respiratory audio signals”; it couples that with a separate device that collects environmental data, sending the user mobile alerts as to when an attack may occur. The end goal of Afflo is to help users recognize “situations and environments that tend to trigger” their breathing difficulties/asthma attacks so they may “limit their exposure” to such situations.
BRAND AND RETAILER PARTNER UP TO FIGHT HIV/AIDS
Band-Aid has partnered with CVS to offer an exclusive Red product—with a portion of each sale of the exclusive SKU going to the Global Fund to help fight HIV/AIDS in sub-Saharan Africa. Not only will the product packaging be a very noticeable red color, but the actual bandages will also be uniquely designed and carry messages to raise awareness of the Global Fund’s work.