Kohl’s Introduces Pop-Up Shopping for the Masses
Most pop-up stores happen in NYC, Los Angeles or Chicago, leaving the rest of the country to miss out on their awesomeness. With a physical holiday pop-up store in NYC, Kohl’s has found a way that everyone in the country can shop this store through a partnership with Snapchat’s AR Lenses program. Shoppers from everywhere can utilize the AR lenses to see everything available in a virtual representation of the physical pop-up store—using clickable links to browse and buy items. Could this be the future of pop-up shopping?
Turducken-Flavored Pringles Will Complete Any Thanksgiving Meal
Pringles has upped its Thanksgiving game this year with a Turducken meal-kit offering. This is the third year that the brand has offered Thanksgiving-flavored chips that are meant to be stacked and eaten to create even more intriguing flavors. This year’s flavors include turkey, chicken and duck, along with returning favorites like pumpkin pie, cranberry sauce and stuffing. The meal kits will only be sold online as a direct-to-customer offering while the brand explores new ways to connect with fans.
PepsiCo Encourages Gifting It Forward
PepsiCo is putting a holiday spin on the “pay it forward” idea with a new Gift It Forward program. For the holiday season, 12-packs of popular products will carry a QR that opens a digital scratch-off game. When players line up three PepsiCo globes, they can win $5–$25,000 and are encouraged to gift their winnings to friends or family via email, Facebook Messenger or Airdrop—or to donate the winnings to charity. Those who do so are entered in weekly drawings for big travel rewards. This is an interesting spin on giving cash as a gift.