TRACK THE FLU BY SIMPLY LOOKING AT THE WEATHER
The Weather Channel has partnered with IBM’s AI Watson supercomputer to introduce a flu tracker feature in its app. Flu Insights with Watson uses big data to track weather, anonymized health data, search ads and social data to create a 15-day localized flu tracker. With 47 million active monthly users, the app may not prevent the spread of the flu but will certainly help a large portion of the population work harder to protect themselves when an outbreak is affecting their area. The app also provides advertising opportunities, with CVS already locking down the first brand partnership spot to offer users a coupon as they click through flu-related content.
LOG ONTO FACEBOOK FOR HEALTH RECOMMENDATIONS
Facebook recently introduced a new digital health tool “meant to incentivize use of preventive care measures.” Users enter their age and gender and in return receive “recommendations for heart, cancer and flu preventive measures.” These measures will be sourced through partnerships with the Centers for Disease Control, the American Heart Association, the American Cancer Society and the Association of Cancer Care; they will be presented to users in an easily digestible way by third-party partner Preventive Health. Facebook will test the program for 6–12 months and then evaluate adding other care measures to the list.
SNAP A PICTURE TO FIND OUT WHICH VITAMINS YOU’RE MISSING OUT ON
Students at Ajman University in the United Arab Emirates have developed an app that can diagnose a vitamin deficiency. App users submit pictures of their tongue, lips, eyes and nails, all of which the app analyzes against a large database of images and uses an AI to recognize “tell-tale signs of vitamin deficiencies.” Currently, the app recommends changes in diet to help eliminate the deficiency, but plans call for eventually linking the app directly with dieticians as well as companies that make vitamin supplements.