LEVEL UP YOUR TWITCH-VIEWING EXPERIENCE WITH WINGS
With 600 billion minutes of content viewed this year, Twitch is a pretty active place. In light of that insight, Wingstop has introduced the Wing Calculator, which is a tool inside Twitch—a Twitch Extension—that lets viewers order food for DoorDash delivery. The Wing Calculator asks a few basic questions like level of hunger and how many people; then it offers some menu suggestions before taking users to the Wingstop site to finish up their order. The brand has also engaged select Twitch streamers who will be showcasing the Wing Calculator during the holidays. With 1.2 million average users at any given moment, it’s a unique way and big opportunity for Wingstop to reach an engaged and likely hungry audience.
PICK YOUR OWN PRODUCE FRESH IN-AISLE AT KROGER
Kroger may redefine the idea of locally grown and farm-to-table through a new partnership with Infarm, a German start-up that manufactures modular, on-site farms to grow hydroponically. Yes, Kroger is going to have small farms in several test stores producing select foods that will be planted, grown, harvested and sold to shoppers all from within the store. A secondary benefit to freshness will be a more eco-conscious product that lessens the need for transportation and storage, thus reducing its carbon footprint. The in-store farms will be scalable based on shopper use. Two locations in Washington State got the first-in-the-U.S. in-store farms last month; plans are set for rollout to 15 more stores.
NEVER RUN OUT OF OFFICE SUPPLIES AGAIN THANKS TO AMAZON
Amazon is planning to introduce the Dash Smart Shelf to businesses to help keep them from running out of commonly used office supplies. The shelf is a scale on which basic supplies like pens, tape, paperclips, etc. are placed. The scale is calibrated by weight and can tell when supplies are running low, automatically triggering a reorder or sending a low-inventory notice to the office manager. This smart inventory tracking is a new tactic that could shake up a category in which leaders Staples and Office Depot base their resupply offerings on a timed schedule, when products can actually run out due to accelerated use.