MAKE ORIGAMI, NOT TRASH, WITH KITKAT
In Japan, KitKat sells 4 million plastic-wrapped bars per day, equating to 380 tons of plastic packaging each year. To combat this huge plastic-waste issue, the brand is encouraging customers to turn their trash into art with a new paper wrapper that is water-resistant and designed to be used as origami paper to make an origami crane—a traditional symbol of hope and healing. Each wrapper comes with instructions on how to construct the crane; the brand is hopeful that the paper will remain in use versus making its way to the landfill.
BECOME AN INSIDER WITH COCA-COLA
The Coca-Cola Insiders Club is launching as a direct-to-consumer play that will put up to 20 new products in the hands of 1,000 lucky fans. For the cost of $10 per month, those who were able to sign up will not only receive new products before they hit store shelves during the first six months of 2020, but they will also enjoy “some surprises and swag.” The brand says the popularity of meal kits and the subscription e-commerce market, which doubles in size annually, sparked this new club. Coca-Cola plans to monitor social media buzz, sales and feedback to make a determination about expanding the program past the initial six-month trial run.
WEAR PLANTS ON YOUR FEET WITH REEBOK
This fall, Reebok will shake up the sustainability shoe world with a plant-based shoe whose performance will rival conventional performance models. The Forever Floatride GROW will have a rubber outsole and sock liner made from algae foam, a midsole made from sustainably grown castor beans, and an upper made from eucalyptus. It’s a nice eco-friendly move as Reebok works to replace oil-based plastics with plant-based alternatives in its footwear.