BURGER KING UPS ANTI-CLOWN EFFORTS IN THE BRONX
Thanks to a popular scene in the mover Joker, a set of stairs in the Bronx has become the most popular tourist destination in the city as fans flock to the site to recreate the movie scene. Nearby residents are not amused by the influx of people, and Burger King has taken note. BK is offering a free Whopper via Uber Eats to those unamused residents starting January 7, which is the Joker DVD release date. BK is able to specifically target those nearby residents for the offer through location-based features offered by Uber Eats. It’s an interesting promotion that targets a very small niche of people, but it may be an indication of how highly targeted micro-promotions could be used in the future.
YOUR NEXT MANICURE CAN BE PRINTED AT HOME
Talk about category disruption. A Japanese household appliance company recently introduced a device that may shake up the nail salon industry. In only two minutes’ time, their PriNail nail printer can complete nail-art application on 10 nails—and offers a level of precision that human nail techs can’t match. An accompanying app offers 300 designs to choose from but also allows users to add their own picture or design. It will be interesting to see if the 55,000 yen ($500) price tag slows home adoption or if it becomes a must-have item.
MCDONALD’S JUST LAUNCHED MERCH FOR THE MASSES
McDonald’s may be late to the game of selling its own branded merchandise, but it’s going big with a line of products ranging from $10 hair ties to a $65 sweater—all available through the Golden Arches Unlimited digital store. The store opened just before the holidays and will remain open year-round with rotating merchandise. The brand says, “With the Instagram generation, people want really distinctive merchandise and particularly they want to deploy their fandom.” Additionally, the brand is testing sales of the merchandise at a flagship Chicago store and plans to scale that test to more stores in 2020, creating impulse purchase opportunity for fans.