ORDERING TACO BELL JUST GOT MORE PERSONALIZED WITH AI
A recent PSFK study found that 79% of diners want “personalized menu recommendations.” Taco Bell is paying attention and working to personalize its in-app ordering experience. Via AI technology paired with machine learning, the app order screen “will show users the most relevant menu items, promotions and other content” according to a combination of things such as restaurant-specific menus and pricing, personal preferences, dining history, etc. While other QSRs are focusing their AI efforts in-store, the Taco Bell app focus will allow the brand to collect user data throughout the day to create more precise offerings, as most users have their mobile device with them 24/7.
PINTEREST RECIPES TO SHOW UP IN-STORE AT ALBERTSONS
According to Pinterest research, “55% of its weekly users actively use the app while grocery shopping.” With that in mind, Albertsons has partnered with Pinterest to create a “Pinterest-enabled shelf-edge media platform” that will allow shoppers to scan finished recipe images at the shelf to receive the recipe, ingredient list, in-store locations of needed products and additional offers. Albertsons believes grocery shoppers are looking for inspiration, and this platform will allow them to skip the step of pinning a recipe and then seeking the ingredients later; instead they will be able to instantly collect all the needed ingredients in one location at one time.
CHECK OUT WITH A HAND SCAN AT AMAZON GO STORES
Amazon Go stores changed how shoppers enter stores and pay to exit. Amazon is upping its tech game with a recently filed biometric patent that may alter those processes again. Currently, Amazon Go shoppers use their app to enter the store, and anything they leave with is charged to the app. Future shoppers may not need the app, just their hand. Their hand would be scanned as biometric identification when they enter the store and then charged for whatever they leave the store with. Amazon is already testing similar hand technology at select Whole Foods stores, allowing shoppers to wave their hand to pay at checkout.