IS YOUR RESOLUTION TO TRAVEL MORE? PERFECT.
As 2020 starts, Booking.com has opened the Resolution Resort in NYC. The resort, inspired by research that found Americans want to travel more to achieve their New Year’s resolutions, is a pop-up hotel featuring 20 suites to match common resolutions such as cooking more, reading more, being more active, spending more time with a pet, etc. Visitors can book a suite of their choice for two nights for only $20.20.
LEGO LOOKS TO BUILD ON A NEW ADULT AUDIENCE
For generations, the 87-year-old LEGO brand has marketed its toys to children. Now the brand has its sights set on a new audience: stressed-out adults who want a form of mindlessness that can drown out the stresses of the day — something “to occupy their hands but keep their minds loosely engaged” as they follow instruction books to build mini-masterpieces that have a level of nostalgia. New LEGO kits targeting this audience include the Central Perk café from the Friends TV show and the 1989 Batmobile. A LEGO spokesperson says, “They’re looking for a relaxing, calming experience — and they like instructions because that’s what helps them be in the zone.”
SHOPPERS DEMAND A BETTER SELF-CHECKOUT EXPERIENCE
Shoppers and retailers have rapidly adapted and are using self-checkout, with nearly two-thirds of grocery shoppers reporting that they use it frequently. New research shows that shoppers have concerns and desires for the technology as it evolves:
· 89% want machines “that can automatically identify items”
· 74% report that their biggest concerns are “difficulty in entering goods and frequent overrides”
· 59% say they’ll be more likely to use self-checkout if the tech improves
· 28% report being stopped by store associates to check the receipt/purchases
· 24% say “the fastest possible checkout would significantly improve their shopping experience”