VENMO OFFERS A WHOLE NEW WAY TO PAY AT RETAIL
Subway and Ikea are experimenting with a new Venmo feature that allows users to share digital stickers on their transactions to help better document why they sent money to someone. The Subway sticker shows a sandwich cut in half while the Ikea sticker shows two people pushing a shopping cart. Venmo research shows that 90% of users already use emojis on their transactions, so the introduction of stickers will help users clarify their spending and give brands an opportunity to stay front and center with more than 50 million active platform users. The effort also helps Venmo solidify itself as a viable brick-and-mortar payment option for its users.
ADIDAS TURNS TRASH INTO A TREASURED AR GAME
Over the holidays, Adidas provided a gamified AR experience to shoppers in its Paris flagship store. When entering the store, shoppers with the Adidas app were messaged to open the app and “point their cameras at digital displays around the store to view a virtual ocean in which a whale swims around and collects plastic floating in the water.” Once the plastic was collected, content was opened to show how Adidas uses plastic waste to create shoes. The effort was aimed at Gen Z and millennial shoppers who have a strong affinity for brands that support environmental movements and are especially attuned to such during the holiday season.
SAMSUNG’S FRIDGE LETS FARM-TO-TABLE SKIP A STEP
In December, we highlighted Kroger’s partnership with InFarm using hydroponic technology to grow produce directly in the store, thereby creating a very fresh shopping experience. Samsung has now one-upped that level of freshly grown produce with the introduction of the Chef Garden refrigerator. This high-tech fridge will feature a Growing Zone with its own windowed door and space for owners to plant seed capsules. The fridge will use “fogponics technology to create a nutrient fog that delivers water and nutrients to the plants.” The Chef Garden can predict the plants’ growth and provide the right conditions for a controlled harvest. When the fruits and vegetables are ready, the fridge will offer recipes based on what has been grown. If only it would prepare the meals as well.