SCHOOL SPORTS JUST LEVELED UP IN A BIG WAY
Los Angeles-based PlayVS has partnered with videogame publisher Epic Games (maker of Fortnite) “to bring competitive league play to the collegiate and high school level.” After joining their school’s team, players will face off against competing schools just like any other organized sport or competition. Because of the unique publisher partnership, PlayVS will be able to “pull stats and insights directly from a match, which can be made available to the players, coaches, fans and even recruiters.” Since launch, 13,000 high schools have joined a waitlist to get a varsity esports team through PlayVS. By comparison, 14,000 high schools have a football team.
SINGAPORE GETS ODD FOR SUSTAINABILITY EFFORTS
MINI recently ran a three-day pop-up event in Singapore’s Chinatown called Extraoddinary, which featured a “treasure trail of sustainable solutions for urban living.” Among stops along the trail was a vertical farm designed to resemble a Chinese symbol of life. Additional finds on the trail were bags and shoes made from pineapples, inks created from biosolids, plastic alternatives sourced from seaweed as well as “fortune cookies made of algae, meatless Chinese jerky snacks, and a local coffee cart displaying mushrooms growing from coffee grounds” — and many more sustainably designed products. The trail was meant to give Singaporeans a glimpse into alternative ways to live in their city as large population centers face a variety of impactful issues like climate change, food security and waste disposal.
ONLINE GROCERY IS BIGGER THAN WE ALL IMAGINED
According to Nielsen, online food and beverage sales in the U.S. will now top $143 billion by 2025, up dramatically from the $103 billion forecast for 2025 just a few years ago. The rapid adoption of omnichannel grocery shopping saw 54 million households participate in 2019. The study found that “consumers who shop in-store and online spend an average of $1,000 more than store-only shoppers.” The biggest drivers of online grocery shopping are convenience and the ability to pay for such. Although it’s been widely thought that millennials are sourcing this surge, high-income families, boomers and seniors are actually behind the rapid growth.