BURGER KING AND HARLEY QUINN SQUAD UP TO GRILL
Just in time for Valentine’s Day, BK is going to help those who are suffering a breakup get over it with a free Whopper. The recently single can take a photo, letter or stuffed animal to a participating location on February 14 for their free burger. The effort is part of a broader partnership with the upcoming Warner Brothers movie Birds of Prey that follows the breakup of Harley Quinn and the Joker. One NYC Burger King will be rebranded Burger Quinn. Also, those who score at least 4 out of 5 on an in-app Harley Quinn quiz will receive a $3 BK coupon.
MOVE OVER, ALEXA, COLONEL SANDERS IS HERE TO HELP
KFC is at it again, finding unique ways to get the Colonel involved in all aspects of marketing. Working with Amazon, KFC has found a way to up its existing Alexa Skill. Now when voice-ordering their favorite KFC menu items, fans will no longer hear Alexa’s default voice; instead, Colonel Sanders himself will take their order and suggest add-ons. The technology taps into existing “AWS neural network-based text-to-speech services” and will build on KFC’s lead, allowing other brands to create “an Alexa skill with a custom voice.”
CYCLISTS TURN UP SAFETY — AND FUN — WITH EMOJIS
To hopefully help reduce cyclist fatalities on crowded roadways, Ford has designed a prototype jacket that allows cyclists to communicate with the autos around them. The Emoji Jacket has a rear LED display linked to a wireless remote on the handlebars. The rider can choose from symbols such as a hazard sign or a large turn signal, or even a smiley or other emoji to show what kind of mood they are in. The effort is a component of Share the Road’s safety campaign, which works to promote driver and cyclist harmony on increasingly congested roadways.