JACK IN THE BOX GAMIFIES TACOS VIA AR PARTNERSHIP
Jack in the Box has partnered with Snapchat and Uber Eats to promote the release of Paramount Pictures’ Sonic the Hedgehog movie. Via a gamified AR Snapchat lens, fans are able to race through an obstacle course while collecting Tiny Tacos. When they reach 50 points, they win free Uber Eats delivery to use the next time they order Jack in the Box “through Shapchat’s shoppable AR feature.” Snapchat estimates that 75% of 13–34-year-olds use the platform, and that nicely overlays with the key movie demographic and Jack in the Box’s desire to reach young millennials and Gen Z in nontraditional media channels.
BUSCH LIGHT BEER CONTEST RACES IN TO DAYTONA 500
During this past weekend’s Daytona 500, Busch Light Beer found a unique way to engage fans on Twitter with a contest that gave away multiple Ford Mustangs. The catch: Fans could only enter during the time it took Ford driver Kevin Harvick to make a pitstop. Each time he made one, fans had a chance to enter and win while his pit crew worked on his car—something that usually happens in under 15 seconds. Fast-fingered fans had to tweet with the hashtags #Pit4Busch and #Sweepstakes to be entered.
DYSON LOOKS TO MAKE THE AIR CLEANER AROUND YOU
Dyson recently obtained a patent for a portable air purifier. This wearable purifier doubles as a set of headphones that has “a filter, an impeller that creates airflow and a motor that drives the impeller.” Clean air is released near the user’s nose and mouth via a narrow band that crosses in front of their face. The device will certainly be noticeable, even attention-grabbing, but it could possibly be more effective than standard antiviral masks at keeping germs at bay. While this may not be an everyday wearable, it would likely be very desirable during viral outbreaks such as the current coronavirus.