DRINKING RESPONSIBLY STARTS WITH BRANDED BOTTLE CAPS
Aguila, the number-one beer brand in Colombia, wanted to encourage responsible drinking, so it has taken its own name off its bottle caps and replaced it with other brand names for food, beverage and transportation companies. The bottle caps can function as currency to be exchanged for items from those companies. For example, the inside of a Papa John’s bottle cap might offer free pizza rolls between 10 p.m. and 1:30 a.m. on Fridays and Saturdays. It’s a great idea to not only promote responsible drinking, but also to stand out in a crowded beer market.
BUBBLE TEA SUBSCRIPTION GOES FOR A TEST DRIVE
Singapore ride-hailing app Grab is putting a new spin on the subscription service model by creating the Bubble Tea Club. For $9 per month, subscribers will receive five $3 vouchers through the Grab app, which can be redeemed at popular bubble tea locations such as Gong Cha, LiHO, Woobee and iTea. It’s a smart move squarely aimed at millennials and taps into a trendy beverage they love as well as their affinity for subscription services.
CARBON FOOTPRINT STEPS INTO FOOD PACKAGING
Faux meat producer Quorn wants to be fully transparent about the carbon footprint for each of its products. Starting in June 2020, the brand will begin placing a new CO2 label on the packaging of its 30 most popular products to let shoppers know their entire carbon footprint—“from farm to shop.” Research shows that nearly 80% of consumers want companies to act more sustainably, while other studies show that diets lower in animal products have a smaller environmental impact. Both are good trends for Quorn to follow.