UBER DRIVERS GET HELP FINDING NEW GIGS
Requests for Uber rides have fallen 94% since early March, putting many drivers’ livelihoods in jeopardy. Uber has stepped up with a new site, Work Hub, that is helping drivers connect with companies who are hiring—Hertz, FedEx, UPS, 7-Eleven, Dollar Tree, Albertsons, Walgreens, PepsiCo and Land O’Lakes, among others—to fill positions in food and customer service as well as delivery/logistics. It’s a nice step to help its workforce find alternative jobs during this downturn, but it also allows Uber a foot in the door for all kinds of potential future gig-economy work.
KFC WANTS YOU TO RECREATE RECIPES AT HOME
With its UK locations closed, KFC has taken to Twitter to interact with fans in a unique manner. The brand is asking followers to submit photos of their attempts to recreate KFC favorites and then channeling their inner Gordon Ramsay to critique the submissions. It’s all in good fun, which this response to an attempt at fried chicken shows: “It’s a fair first try, but it looks like instead of breading the chicken, you’ve tried to color it in with a brown Sharpie that lost its lid in 1998.” It’s a fun way to keep fans engaged with and thinking about the brand while they can’t visit the physical restaurants.
VIDEO YOUR FAVORITE INDOOR MOMENTS WITH GOPRO
GoPro, often associated with fans of adventure platforms, has found a new way to engage its travel-restricted audience with the #HomePro challenge. Instead of sharing video of their epic outdoor adventures, the brand is inviting fans to share pics or videos of their moments at home via the free GoPro app. Participants can upload and tag their videos or photos on Facebook, Instagram, YouTube or TikTok; five winners will be chosen each day to receive new GoPro equipment. It’s a smart pivot during the lockdown to stay relevant with an audience who has shifted from outdoor to indoor activities.