KRAFT HELPS SMALL BUSINESSES IN A BIG WAY
With products flying off the shelves, Kraft Heinz Canada doesn’t need its stockpile of pre-purchased advertising space. Instead of running unneeded advertising, the brand is giving its media space to small local businesses that normally wouldn’t be able to afford this type of effort and desperately need the help to stay afloat. The brand is even helping with editorial and postproduction needs to get these new spots on the air. So far, brands such as Jenna Rae Cakes, The Birds & The Beets, Robyn's Cookies and Flour & Flower have been able to take advantage of this unique offer from someone who might normally be considered a competitor.
MONTEREY BAY AQUARIUM’S NEW TOUR ON TWITCH
While many museums, zoos, etc. are showcasing live video feeds during the shutdown, the Monterey Bay Aquarium (MBA) has upped the sharing game by partnering with popular Nintendo kids’ video game Animal Crossing: New Horizons. Part of the game “allows players to catch fish and house them in an expansive aquarium.” This is where the MBA comes in with live Twitch streams that feature aquarium experts sharing insight and knowledge into the fish and their environment in the video game aquariums. It’s a smart move for the MBA to connect with its younger audience in an educational way during the shutdown.
WALK DOWN STREETS AGAIN TO SHOP … VIRTUALLY
Launched in late March, the e-commerce platform Streetify wants to connect shoppers with their local stores and help them stay afloat. Users can select a street they would like to shop on and “walk” into virtual representations of the stores on that street. When they enter a store, users “can see all of the special offers, deals and promotions that have been gathered from top deal sites such as Groupon and Rakuten.” Plus, business owners have the opportunity to place messages in the windows of their virtual storefronts to announce what’s in stock, options for delivery, specials, etc. Users are also able to create personalized streets with shops they frequent and even follow celebrities who can offer shopping codes for their favorite stores.