FORTNITE LEVELS UP ITS IN-GAME CONCERT SCENE
During this period of social distancing at home that has people looking for entertainment options, rapper Travis Scott partnered with popular video game Fortnite to perform a five-night in-game concert. An enormous number of players/fans tuned in—45.8 million—and 27.7 million were unique viewers. Scott is the second artist to hold an in-game concert; about a year ago, Marshmello pioneered the concept with a one-night traditional stage setting. Not only did Scott perform for five nights, but he actually became part of the game—walking through lands, being transported underwater and into space, and interacting with a floating amusement park. Given the huge viewing numbers, maybe we’re starting to see the evolution of the concert industry in the new age of social distancing.
ANIMAL CROSSING IS A GREAT PLACE FOR BRANDS TO PLAY
The latest edition of popular Nintendo game Animal Crossing: New Horizon is turning into a media hotspot for brands in lockdown. Players are dropped onto a deserted island where they can buy and trade items to turn their place into a tropical paradise. So far, clothing brands Highsnobiety and 100 Thieves are offering in-game replicas of styles/products from their real-world collections. Getty Museum has developed the Animal Crossing Art Generator through which players can access art to hang in their island residences. Currently it is free for brands to participate in Animal Crossing, but surely both the developers and the brands will find a way to monetize their efforts in the near future.
DOORDASH DELIVERS RESTAURANT BACKGROUNDS TO SHARE
Food delivery service DoorDash is making the ordering process feel more authentic through a series of Snapchat filters that recreate the order counters or dining room backgrounds of favorite restaurants like McDonald’s, Chili’s, Cracker Barrel, etc. Some restaurants are even “sharing their in-room playlists to better recreate the experience” of being in the restaurant. Of course, there is an Insta-worthy photo experience that users can share with snaps of themselves in their favorite restaurant dining room—all from the safety of their own home.