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SYSCO INTRODUCES A NEW CLICK-AND-COLLECT SERVICE
In a move that cuts out the middleman, Sysco Canada has launched Sysco@HOME, a service that sells high-quality groceries directly to consumers. It’s a click-and-collect play that gives shoppers access to hard-to-find staples as well as fresh produce, custom meat cuts and household supplies. With Sysco being the global leader in providing food products, this will be a hugely disruptive move if the company continues selling direct to consumers long term.
CARREFOUR LAUNCHES NEW SUBSCRIPTION MODEL
French Grocer Carrefour has introduced an e-commerce subscription basket of “essential food products.” Each basket contains a customized protein (seafood, land-based meat or vegetarian) in addition to some basics such as cereal, rice, pasta, milk and juice. “The weekly baskets cost a maximum of 5 euros per day per person,” and special kits can also be added for household maintenance, pets or babies. As shoppers reprioritize their grocery needs to known brands and key staples, this new subscription model may change the way future shopping is done.
LIVESTREAMS DISRUPT THE JEWELRY STORE BUSINESS IN CHINA
In China, high-end jewelry store Ideal is disrupting the traditional brick-and-mortar sales model by retraining staff to be live broadcasters through a platform on the WeChat app. Each sales associate functions as a mini franchise managing their own livestreamed stores and selling jewelry to the entire nation versus to just their former brick-and-mortar customers. Sales associates are motived by a 10%–50% commission on what they sell versus their former 3% commission. This was a quick pivot during the coronavirus; it will be interesting to see if the model continues as a standalone or as a brick-and-mortar supplement once things are back to normal.