FACEBOOK BECOMES A SMALL-BUSINESS DESTINATION
One million small businesses are part of Facebook’s recently launched platform, Facebook Shop, which allows businesses to upload a product catalog through their Facebook page or Instagram profile. Shoppers can browse and buy products directly through the page or be directed to the retailer’s website to complete their transaction. Retailers will be able to customize their Shop page and curate products into complementary groups. With more than 160 million small businesses maintaining some sort of presence across Facebook’s platforms—Messenger, WhatsApp and Instagram in addition to Facebook—this is potentially the tip of the iceberg and will surely disrupt the status quo. It will be interesting to see how it grows and evolves.
NEW PLATFORM GAMIFIES SHOPPERS IN AN ENGAGING WAY
SAVR is a new digital platform whose goal is “to connect people wherever they are and make their experience more interesting, engaging and fun.” SAVR interacts with tourist attractions, parks and shopping districts via a gamified app; users “seek out more experiences to earn rewards” that can be used at real-world destinations. SAVR is currently testing and evolving the product in South Florida but has found a high level of participation with the app and foot traffic in participating stores.
NESTLÉ TESTS NEW SUSTAINABILITY SOLUTIONS
In Switzerland, Nestlé SA is testing reusable and refillable coffee and pet food dispensers that use smart technology—an effort to not only ensure the safety of their products but to “also guarantee the[ir] freshness and traceability.” Nestlé says it will invest around $2 billion for development and implementation of “new materials, refill systems and recycling solutions." Future grocery shopping may look very different as consumers bring all their reusable containers into the store and use their smartphones to refill just what they need of each product.