SHOPPING BECOMES THE LIFE OF THE PARTY
Social e-commerce is a growing and evolving platform, especially with younger shoppers looking for fashion and beauty brands. Squadded Shopping Party is a social platform that will allow friend groups to “go online shopping together.” Users will be able to chat with each other while virtually trying on items, as well as seek input from their friends and check out what others are purchasing. The founder of Squadded says, “The idea of being able to talk to my friends and get an authentic review when I go shopping is very important for me. That element is missing online.” As the pandemic changes the way people perform activities like shopping, innovative services like Squadded will continue to emerge and change how shoppers buy fashion.
BEAUTY CONSULTS GO VIRTUAL
While beauty stores are starting to reopen, beauty brands are doubling down on virtual consultations to sell their products. Though some brands offered this service pre-pandemic, quite a few brands have since implemented it as they appear to be shifting to the idea of “e-commerce for the long haul.” Many brands are seeing success due to a convergence of trends related to the pandemic and social distancing, including “a growing interest in self-care, a surge in online shopping and a craving for human interaction” during a time when many have drastically limited the time spent outside of their home.
PINTEREST MIGHT BE THE GROCERY STORE OF THE FUTURE
Prior to the pandemic, Pinterest was testing technology to allow users to click on a food image they liked, then double-click to order all the necessary groceries to make the dish at home. Since the start of the pandemic, this new functionality has seen strong conversion rates. With more than 367 million active monthly users, according to Statista, shopping for groceries, Pinterest could be quite disruptive to traditional channels.