STARBUCKS IS CHANGING THE WAY YOU STARBUCKS
Starbucks is in the process of disrupting the coffeehouse model as it pivots to a stronger emphasis on convenience and digital interaction. This new approach will focus on creating locations that offer “drive-thru, mobile order only, counter pickup and curbside pickup” to better meet the realities of the current pandemic situation. While this change had already been planned, its implementation has been accelerated due to social-distancing guidelines and digital-first approaches related to COVID-19. The brand says it’s striving to provide customers with “a safe, familiar and convenient experience.”
ARE YOU READY TO SHOP WHILE YOU STREAM?
With retail struggling, e-commerce surging and video streaming coming on strong, shopping may begin to look a lot different in the near future if the major streaming services decide to make their content shoppable. Amazon Prime is already experimenting with this idea via its new fashion show Making the Cut. Imagine if Netflix or Disney Plus made all the fashion that’s featured in their original content shoppable. As retailers struggle, this is a huge opportunity for streamers to quickly scale their commerce capabilities and disrupt the retail shopping model as we know it.
GET READY FOR THE FUTURE OF SANITIZING IN PUBLIC
A Mumbai design studio has developed walk-through sanitizing tunnels that can be deployed in retail locations and other high-traffic areas to help ensure that those who enter are COVID-free. The tunnels offer “a touch-free experience and can sanitize” in a mere five seconds by using the world’s first nanoparticles to act as an ayurvedic disinfectant. The tunnels allow around 750 walk-throughs each hour and can be customized with “facial recognition screens, temperature mapping devices and automated hand sanitizer.” It’s an interesting concept that could change how shoppers enter stores in the future.