NIKE TAKES A BIG STEP INTO SMALL-FOOTPRINT STORES
Last year, Nike launched its small-footprint Nike Live store format as a pilot concept with a focus “on localization, personal service, digital integration and convenience.” The pilot has expanded to include several locations, and over the next couple of years, Nike plans to scale the concept to include 150–200 of these “digitally enabled stores in North America, the Middle East and Africa.” Each location is designed to use consumer insights as well as scientific data to meet local shoppers’ needs—NikePlus loyalty club members specifically. Since Nike has stopped selling on Amazon, this might be what the future of the direct-to-consumer retail model looks like.
GUCCI SHOPPERS CAN NOW STAY HOME TO TRY ON SHOES
Through Snapchat’s new Shoppable AR Lens technology, Gucci and Snapchat are set to launch the first worldwide AR shoe try-on. While Snapchat has showcased the AR Lens technology before, this is the first time a “shop now” button has been available. Users will be able to select from four pairs of Gucci sneakers to try on and can purchase them directly through the Lens application—another disruptive example of how shoppers can try and buy from the comfort of their own home during this time of social distancing.
PINTEREST USERS SEARCH, SHOP & BUY IN A WHOLE NEW WAY
Pinterest is making shopping and buying products as easy as taking a picture. Within the mobile app, shoppers can take or upload a photo to the Lens visual search solution, and the app will display a feed of shoppable pins based on “in-stock products Pinterest identifies in the image.” Per Pinterest, the most heavily shopped products through this option include clothing items such as dresses, jackets, pants, shirts and shoes, as well as home décor pieces like rugs, pillows, vases and mirrors.