SHOPPING JUST GOT A WHOLE LOT SNAPPIER
Snapchat’s Discover feature is set to introduce its first original shoppable show, The Drop, which will focus on exclusive designer-celebrity collaborations. The potential is huge with over 100 million monthly users in the U.S. alone—and 80% of those viewing Discover content at least three times a week. The opportunity to really create shopping disruption with Gen Z is tremendous as 90% of this generation uses Snapchat "more than Facebook, Instagram and Messenger combined.”
COSMETICS ARE NOW SHOPPABLE VIA LIVESTREAM
Cosmetic companies are finding ways to incorporate shopping into their ongoing livestreaming efforts. While key social platforms aren’t offering this option, several brands have partnered with shopping platform Livescale to provide shoppable livestreams from their own brand sites. Most of the livestreams involve makeup tutorials and education, offering giveaways and discounts to engage participants as well as free shipping for those who watch/participate a certain length of time. Live shopping is popular in Asia, but it’s just making inroads in the U.S. and is expected to continue growing quickly during the COVID-19 era.
THE CONNECTED KITCHEN IS GETTING SMARTER
Ireland-based Drop is the leading smart-kitchen platform, working with appliance partners such as Kenwood, GE, Instant Brands, Electrolux, LG and Panasonic. Drop sees its platform-agnostic tech “as the foundation of the connected kitchen,” allowing all the kitchen appliances “to work seamlessly together.” The operating system connects every stage of cooking and operates in such a way that “appliance manufacturers, recipe publishers and grocers can come together to inspire and guide everyday cooks at home.” It will be interesting to watch and see how Drop might disrupt the weekly grocery shopping trip as it continues to evolve and grow.