CARREFOUR UPGRADES TO VERBAL SHOPPING
French retailer Carrefour has become the first in the world to utilize Google Assistant’s voice shopping feature. Shoppers will be able to verbally build their grocery shopping list using specific product words and brands. They can share with other family members to help build the list. Once complete, the list will be converted into a shopping cart with the matching items. After its confirmation, the cart is sent to Carrefour’s e-commerce site for discounts, loyalty points, payment and pickup/delivery time slotting.
BURBERRY TAKES SOCIAL SHOPPING INTO BRICK & MORTAR
Burberry has opened a social retail store in China as “a place of discovery that connects and rewards customers as they explore online and in store.” As part of the online capability, the brand has integrated WeChat into the experience, which allows shoppers to schedule in-store appointments, events, tours and reservations at Thomas' Café, as well as unlock product information. All in-store items have QR codes that are connected “to digital screens and unlock new content,” which is then added to customers’ social currency.
VIRTUAL SHOPPING HAS FOUND A NEW OUTLET
Tanger Outlets has debuted “a virtual shopping concierge service” that spans all 2,800 of their retailers and brands. Shoppers use an online form to describe what they are looking for, as well as their preferred brands, styles, etc. A personal shopper then chooses items for them and will have the selected items ready for curbside pickup or shipment. Working to connect with shoppers remotely is smart given the huge foot-traffic decrease that outlet malls have seen.