PATRON DELIVERS NEW MIXOLOGY EFFORTS
In the UK, Patrón Tequila has partnered with Amazon to create the Patrón Pantry, a one-stop online shop to help home mixologists create bar-quality cocktails. Customers can select from three cocktail recipes and have all the ingredients and a recipe card delivered to their home. A Patrón spokesperson says, “With consumers increasingly shopping online and shifting to cocktail deliveries and drinks at home, we have been working to elevate the user journey.” The Pantry experience follows the growing trend of using easy-to-find ingredients at home to mix simple yet tasty drinks as access to bars remains limited.
KROGER LOOKS TO ADD CLICKS TO ITS BRICKS
Kroger is getting ready to go head-to-head with Amazon and Walmart by setting up an e-commerce marketplace open to third-party vendors. By including third-party sellers, Kroger hopes to offer “more relevant products” such as toys and houseware items. Kroger has built a strong grocery digital marketplace and is looking to broaden its digital offerings as pandemic shopping lingers.
AMAZON SEES AN OPPORTUNITY TO EXPAND FULFILLMENT
As malls continue to struggle and lose retailers, Amazon is reportedly in discussions with giant mall operator Simon Property Group about taking over spaces formerly occupied by large retailers like Sears and JCPenney. Amazon would use the spaces for online fulfillment. With malls being at or near population centers, the move would help Amazon increase next-day and same-day delivery options. It’s a nice move by Amazon to start filling in gaps between its huge distribution centers to get closer to customers.