THE GREY GOOSE AT-HOME CHAMPIONSHIP TREATMENT
Grey Goose has been the official alcohol sponsor of the U.S. Open for 15 years, but this year there are no fans in the seats. In what might be a blueprint for how sponsorships could evolve due to the pandemic, Grey Goose has introduced the Honey Deuce Cocktail Kit to engage virtual fans. Fans who order this official drink of the U.S. Open will receive all ingredients and the recipe to make the drink, along with official U.S. Open souvenir cups. Fans can order increments of 8, 12 and 16 drinks for delivery.
STARBUCKS IS BREWING UP COMMUNITY ENGAGEMENT
Earlier this year, Starbucks announced plans for opening 100 community stores by 2025. With the seventeenth community store recently opening, the company is well on its way. Each store is “dedicated to providing economic opportunity by hiring locally, including working with diverse contractors for store construction and commissioning local artists to create murals in the store.” Additionally, these stores will have a dedicated space that can be used by local organizations who serve the community.
SHOP INVITE-ONLY LUXURY ON AMAZON PRIME
Luxury Stores is a new Amazon app property available “by invitation only to select U.S. Prime members.” This new feature will function “as a store-within-a-store experience” to allow participating brands to directly sell their collections. The brands will make their own decisions about things like pricing and inventory. Amazon will include its View in 360 technology for the Luxury Stores to help shoppers “better visualize fit” of the products. Oscar de la Renta will be the first luxury brand featured.