NIKE AIR JORDANS DRESS UP SNAPCHAT AVATARS
Nike’s Air Jordan brand has released a line of virtual clothing that Snapchat users can purchase to dress up their Bitmoji avatars. The collection, which includes jackets, shirts and pants—as well as a preview of the new Air Jordan XXXV sneakers—will be available mid-October. Of course, users will also be able to buy the same new fashion “to wear in real life.” This effort is targeted at younger users who like to express their individual style via their Bitmoji, and being able to wear the same clothes themselves helps carry that style into real life.
AMAZON PUTS PAYMENT POWER IN YOUR PALM
In an era when less contact is better, Amazon has introduced a new contactless payment system that scans users’ palms as a form of payment. Called Amazon One, the devices will require users to insert a credit card then allow the device to scan and record the unique features of their palm, linking it to their credit card. After this initial setup, users will simply need to scan their hand for future transactions. At first, Amazon One devices will be deployed to select Amazon Go stores, but in the future they could be used anywhere authorization is required, such as entry to a stadium, concert or anything linked to a loyalty program.
TWITCH STREAMS FASHION COLLECTION TO NEW AUDIENCE
Video-streaming platform Twitch has 140 million global monthly users who watch countless hours of video-game play. In mid-September the platform tried something very different through a partnership with luxury fashion brand Burberry by streaming the Burberry spring/summer 2021 collection live from London Fashion Week. While the stream only received “approximately 42,000 concurrent views,” it offers insight into the potential for brands and retailers to reach massive numbers through a channel that consists of a very young audience who is emerging as the next large shopping cohort.