WALMART IS SCARING UP SOME FUN FOR HALLOWEEN
Walmart is doubling down on Halloween this year, both online and at the store. Halloween Camp by Walmart is a virtual program where families can play games, make masks, paint something spooky and even learn some unique skills with celebrities. Neil Patrick Harris hosts this virtual experience. Also, in Walmart store parking lots at more than 100 locations across the country, trick-or-treaters can enjoy socially distanced, contact-free adventures while in costume. Both the virtual offering and the festivities at select Walmart parking lots will run until Halloween.
Full article from Walmart Newsroom
NORDSTROM GETS MERRY INSTEAD OF SCARY
Nordstrom launched its 2020 holiday website this week, encouraging customers to “Make Merry” with new “moments of connection” and gifts for all price points. Promising to make gift giving much easier and convenient, Nordstrom is also boosting its curbside service for online orders with extended hours and even some surprise-and-delight offers. One of the new experiences to help shoppers celebrate is a 15-minute Zoom call with Santa. All proceeds from this $20 Zoom with Santa will benefit Big Brothers Big Sisters of America and Operation Warm, which provides new coats to children.
NETFLIX EXPERIMENTS WITH TRIAL-DRIVING STREAMFEST
Netflix ended its free trial periods this month but is still looking for ways to gain new subscribers—the first of which is a two-day event called StreamFest that, for now, is being tested exclusively in India. Netflix has tried other marketing promotions to gain a more global audience, such as removing the paywall for some of its original TV shows and movies like Stranger Things or Bird Box. It will be interesting to see if other streaming services—or even retailer subscription models—start to mirror this disruptive trial-driving event.