BURGER KING PLAYS ANOTHER TRICK ON COMPETITORS

Already in love with taking shots at McDonald’s and Wendy’s, Burger King ups the ante for Halloween with ads featuring abandoned fast-food restaurants. While the brands are not named in the ads, it’s clear which fast-food chains appear in the photographs. What makes this more disruptive is that Burger King is using geolocation coupons to reward passersby with a free Whopper—because, according to Burger King’s CMO, there is nothing “scarier than a place that never flame-grilled.”

Full article from Muse

SOUR PATCH KIDS TREATS NEW YORKERS

Just in time for Halloween, Mondelez opened up a Sour Patch Kids specialty store in New York City. It’s also the brand’s 35th anniversary, so this unique brand experience for Sour Patch Kids is both a destination and a celebration. In addition to all the packaged candy and merchandise, there’s a bulk dispenser station for those who want to make their own mixture—with scoops, tongs and disposable gloves, of course. And since this is an in-store activation, other necessary precautions are in place to keep shoppers safe, like capacity limits and face-mask mandates.

Full article from Path To Purchase IQ

KROGER OPENS NON-SPOOKY GHOST KITCHENS

Inside stores, Kroger is opening kitchens that prepare food for delivery or takeout only. These 1,000-square-feet kitchens will be operated in partnership with ClusterTruck, “a pioneer in the ghost kitchen space.” Whether ordering from an online menu or via an in-store kiosk, customers can have restaurant-quality food ready for pickup inside the store or for delivery to their doorstep. This ghost kitchen innovation is not as scary as it sounds—it’s actually pretty smart!

Full article from Chain Store Age