BURGER KING PLAYS ANOTHER TRICK ON COMPETITORS
Already in love with taking shots at McDonald’s and Wendy’s, Burger King ups the ante for Halloween with ads featuring abandoned fast-food restaurants. While the brands are not named in the ads, it’s clear which fast-food chains appear in the photographs. What makes this more disruptive is that Burger King is using geolocation coupons to reward passersby with a free Whopper—because, according to Burger King’s CMO, there is nothing “scarier than a place that never flame-grilled.”
SOUR PATCH KIDS TREATS NEW YORKERS
Just in time for Halloween, Mondelez opened up a Sour Patch Kids specialty store in New York City. It’s also the brand’s 35th anniversary, so this unique brand experience for Sour Patch Kids is both a destination and a celebration. In addition to all the packaged candy and merchandise, there’s a bulk dispenser station for those who want to make their own mixture—with scoops, tongs and disposable gloves, of course. And since this is an in-store activation, other necessary precautions are in place to keep shoppers safe, like capacity limits and face-mask mandates.
KROGER OPENS NON-SPOOKY GHOST KITCHENS
Inside stores, Kroger is opening kitchens that prepare food for delivery or takeout only. These 1,000-square-feet kitchens will be operated in partnership with ClusterTruck, “a pioneer in the ghost kitchen space.” Whether ordering from an online menu or via an in-store kiosk, customers can have restaurant-quality food ready for pickup inside the store or for delivery to their doorstep. This ghost kitchen innovation is not as scary as it sounds—it’s actually pretty smart!