OREOS WILL SURVIVE AN APOCALYPSE
Fortunately, the refrigerator-sized asteroid known as 2018VP1 passed our planet and we remained unscathed—but what would’ve happened to all the Oreos? To be on the safe side, Mondelez built an “asteroid-proof” Global Oreo Vault in Norway. This way, Oreos are sure to survive an apocalyptic event caused by any space rock. As far as creative marketing efforts go, this one has been pretty disruptive, has earned free media and has even thrown some shade at oatmeal raisin cookies.
NATTY LIGHT’S FLIGHT TO NOWHERE
Anheuser-Busch’s Natural Light brand is sending fans on a roundtrip flight to, well, nowhere. Global travel is challenging these days, so the beer brand decided to get creative with a contest that sends the winner and three friends on a souped-up plane complete with video games, snacks and all the Natty Light they want. To enter, fans had to give a name to their private jet experience and explain the name on social media.
COCA-COLA PARTNERS FOR TRUE CONTACTLESS SODA FOUNTAINS
With over 200 beverage possibilities, Coca-Cola Freestyle machines rely on a touchscreen interface. Partnering with Amazon Web Services, Coca-Cola is turning smartphones into the new way to operate the soda machines. Instead of having to download an app, the customer can scan a QR code to bring up the soda menu on their phone. This helps convert the Freestyle machine into a truly touchless experience within foodservice and entertainment venues.