BRANDS & RETAILERS ARE LEVERAGING MICRO-HOLIDAYS
As this season’s festivities ramp up, most brands and retailers have already started looking at the next big holiday on their marketing calendar … but what about the little unknown holidays? Path to Purchase Institute IQ has curated a list of micro-holidays that popped up this year. As Walmart helped customers observe National Coffee Day in September, Best Buy celebrated Star Wars on May the 4 th [be with you]. Some micro-holidays got even zanier, such as a treasure map that Hallmark Cards’ Crayola sent out for International Talk Like a Pirate Day. See more at the link below.
BED BATH & BEYOND TRULY DELIVERS FOR THE HOLIDAYS
Shoppers got a nice gift this week at Bed Bath & Beyond—free same-day delivery fulfilled by Shipt. This three-day promotion launched as the holiday shopping season is coming to a close to help shoppers get their last-minute gifts delivered. It comes at a time when other retailers are reminding shoppers of the last possible day for ordering to get gifts delivered before December 25. For those who missed this week’s promotion, Bed Bath & Beyond is running a 20%-off sale on pickup orders from now until Christmas Eve.
DAVID’S BRIDAL SAYS “I DO” TO LOYALTY PROGRAM
Diamond, the new loyalty program by David’s Bridal, is designed to give brides the most rewarding wedding ever. Members earn “diamond points” on purchases and are even able to “share their loyalty numbers with friends and family to help earn points toward gifts.” One of the biggest gifts on the list? A free getaway/honeymoon of the bride’s choice. This loyalty program is all digital, which is the retailer’s theme for 2020, as David’s Bridal has launched an AI concierge, AR dressing room and other virtual services.