PEPSICO SCALES DATA INITIATIVE TO IMPROVE RETAIL RELATIONSHIPS
PepsiCo is using its Demand Accelerator (DX) initiative to help retailers better understand shopper behavior and drive growth. It also created a set of data tools and capabilities, called PepViz, to give retailers insight and visibility into new growth opportunities. This type of data sharing has increased in the last year because of the pandemic, creating a richer experience for shoppers by helping retailers develop more personalized offerings.
UBER DROPS OVER A BILLION DOLLARS FOR BOOZE DELIVERY SERVICE
Uber announced on Tuesday its decision to acquire Drizly, one of the top alcohol delivery services, for $1.1 billion. This will eventually be integrated into Uber Eats, allowing Uber to become more delivery focused. This comes after a few other big moves, from the acquisition of Postmates to the failed attempt to buy GrubHub. Since Uber saw travel drop because of the COVID-19 pandemic, moving toward offering more delivery services has been a big part of its strategy.
THE HOME DEPOT OFFERS “NO LEMON” PROTECTION PLAN
The Home Depot and Allstate are partnering to bring an extended protection plan to customers who buy home improvement products. Covering appliances, outdoor equipment, power tools and more, this plan offers a “speed of service guarantee” as well as a “no lemon” policy, through which an appliance or product will get a full refund or replacement if it has the same issue three times. This is a pretty powerful policy and partnership that is facilitated by Allstate.