SUSTAINABILITY TOPS THE LIST FOR CHIPOTLE AND SHAWN MENDES
Late last year, Chipotle Mexican Grill launched its Real Foodprint feature for customers to see the sustainability impact of their order. It measures ingredients in their order against five metrics: carbon, water saved, organic land supported, soil health, and antibiotics avoided. In January, Shawn Mendes partnered with Chipotle to join this effort by launching Wonder Grants that support “young innovators in sustainability.” Chipotle created a Shawn Mendes Bowl, and for each one sold, the chain donated a dollar to his foundation in support of these grants.
YOUR MOBILE MARKETING PLAN SHOULD INCLUDE TIKTOK
A new study revealed that user-generated TikTok videos performed higher than others across 11 brands. Using the Realeyes video platform, this study was able to measure a video’s live market performance, how well it captured and retained audience attention, and how much emotional engagement a brand could garner. User-generated content TikTok videos scored higher than brand TikTok videos—and both scored higher in quality than Facebook videos. Does your retailer marketing plan include TikTok yet?
GROCERY STORES MIGHT BE MOVING ON FROM SALAD BARS
Self-serve prepared-food stations have been a big part of grocery stores, but the pandemic has dramatically changed the way people shop. Even as more stores and retailers are opening back up, there’s still uncertainty around an unseen contagion that could contaminate an open-air salad bar, deli, sushi counter and more. New solutions are being considered, including changing from a self-serve model to counter service and relying on prepackaged foods like bagged salad ingredients and kits. Even still, the future of the self-service food model may return to normal as COVID gets under control.