APPLE TESTS INNOVATION AT COSTCO
Apple is piloting a new solution for buying its products at Costco that will make it easier to check out and will also “reduce cost and carbon footprint.” The current experience relies on the shopper to take a product card to the register. Apple is replacing that system with a digital kiosk that either prints a paper ticket or lets the shopper scan a QR code to ring up at the register. This innovation rolled out to a California Costco store in December 2020 and is set to be tested in seven more stores this year.
WALMART’S TWO-HOUR DELIVERY NOW COMES WITH NO MINIMUM
Walmart launched its two-hour Express delivery service last year and is now dropping the $35 minimum fulfillment requirement. This service allows customers to get food, consumables and everyday items delivered and is available at nearly 3,000 Walmart locations. A Walmart+ subscription removes all fees involved with Express delivery, which makes this service comparable and competitive with Amazon Prime’s shipping service.
TINY APPLE STORES APPEARING IN TARGET
Lucky Target guests are now able to shop at dedicated Apple stores found within 17 Target locations across the United States. Apple and Target collaborated to bring these unique store-within-a-store concepts to life, with more rolling out this year “and beyond.” The space is what you’d expect from an Apple store—overhead mood lighting and Apple products displayed atop under-lit wooden tables. Target employees will also receive Genius-like training to offer a comparable level of service.