WALMART SPENDS DAYLIGHT SAVINGS TIME ON TIKTOK
Last week, Walmart hosted a shoppable livestream with TikTok creators revealing their favorite makeup, skin care and hair products—all purchasable at Walmart. Viewers were able to shop from a curated assortment of several “national, private and Black-owned beauty brands.” As easy as a tap on the product pin, viewers added products to their carts to check out whenever they wanted. Similar to its December TikTok event, Walmart is looking to “chart new territory in social commerce.”
IMPERFECT FOODS PLANS TO GO NET-ZERO CARBON
The “ugly” produce company known as Imperfect Foods has announced a continuing focus on sustainability by going net-zero carbon by 2030. From introducing a fully electric delivery fleet to converting “its six fulfillment centers to 100% renewable power,” Imperfect Foods plans to decrease its carbon footprint while growing “its presence in the grocery industry.” The company expects to do this with help from a climate-focused software program that tracks its carbon footprint.
LUXURY HOME DÉCOR IS NOW AVAILABLE TO RENT
Launching a first-of-its-kind rent-commerce marketplace, 1RentPlace connects users to luxury home furnishings, décor and art pieces to rent. The platform offers a monthly subscription model to provide users with high-end furnishings without the high-end price tag. Rentals can last for just a day or up to a year. And they are even purchasable—if the user would like to be connected directly to the dealer via 1RentPlace. Is rentable luxury the new model for the future?