WHOLE FOODS MAKES TRYING ON MAKEUP EASIER
Whole Foods has a new virtual tool that lets shoppers try on makeup products through augmented reality technology and AI. This personalized shopping experience allows for a safer try-on alternative. This is one exciting way the Amazon-owned grocer is keeping up with innovative beauty trends and staying active in the makeup space.
BUY ONLINE, PICK UP IN-STORE IS CRITICAL
BOPIS is an essential service offered by retailers that has boosted business during the pandemic. To double down on that fact, a new poll by the NRF found that “half of all consumers have used BOPIS as a result of COVID-19.” With growth expected well beyond this year, the future of BOPIS is bright. Ninety percent of retailers not currently offering the service have plans to implement it in 2021. Pandemic or not, BOPIS is here to stay.
NEW HARRY’S PARTNERSHIP BOOSTS LOCAL BARBERSHOP
Harry’s, the subscription brand known for its razors and men’s personal care products, has partnered with the famous Astor Place Hair of New York. Part of this partnership is all about supplying the barbershop with products, but it goes a step further by “donating 1,000 Harry’s Truman Razors to the first 1,000 people who show up for a haircut” at Astor Place. COVID-19 kept people from going to get a haircut, so this was a natural partnership for Harry’s to provide products and help drive traffic to the NYC barbershop.