DICK’S SPORTING GOODS GOES EXPERIENTIAL
Dick’s Sporting Goods, the country’s largest retailer of its kind, revealed a new store concept that lets shoppers “connect and play” on many levels. Named Dick’s House of Sport, the concept features everything from a rock-climbing wall to batting cages to a putting green and an outdoor track and field. The first location opened earlier this month in New York, and a second store will open in Tennessee later in the year.
KROGER REVEALS NEW DIGITAL APPROACH
Kroger’s new digital strategy is growing and was accelerated during the pandemic, which resulted in doubling digital sales to over $10 billion. With its new Ocado automated customer fulfillment centers (CFCs) launching this year, Kroger “plans to double online sales within three years and also improve margins.” Each CFC handles approximately 20 stores’ worth of sales by delivering groceries directly to consumers. These “sites are located within 90 miles of 75% of the U.S. population” compared to 45% of households living within just a couple miles of a Kroger store, thus allowing more reach to new shoppers.
INSTACART MOVES BEYOND GROCERY STORES
Instacart is piloting a program to deliver arts and crafts supplies to Michaels shoppers. With this new program, shoppers order their arts and crafts products online and can get them delivered in just one hour. Instacart already delivers “household decor from Walmart, pet care supplies from Petco, and over-the-counter medicines and health care products from CVS Pharmacy and Rite Aid,” but this is the first partnership for a true arts and crafts retailer.