DRONE DELIVERY FROM KROGER
The future is here! Starting this spring, Kroger is rolling out grocery delivery via drone. Made and piloted by the aptly named Drone Express, test flights will launch in Centerville, Ohio, before expanding this summer to California. And the service is more than just novel, it’s fast too—with 15-minute estimated delivery times. With the focus on small orders under 5 pounds, these drones are designed to roam, allowing customers to order delivery to their backyard, the park or even the beach.
M&M’S NEW MALL OF AMERICA STORE TO FEATURE IMMERSIVE EXPERIENCES
Minnesota-themed products, a “Wall of Chocolate,” and interactive experiences that allow shoppers to express themselves via movement, sound and color are just some of the attractions of the new 24,000-square-foot M&M’s store inside Mall of America. According to Mars Retail Group’s director of global retail, "The new M&M's Mall of America store champions the fun ways fans can connect with others—and you truly see this come together in the immersive experiences only the M&M's Mall of America store offers.” Also, customers can visit MMS.com to experience a 3-D virtual walk-through and shopping trip.
PEPSI’S LAUNCH OF VIRTUAL BEVERAGE-CENTRIC RESTAURANT CONCEPT
Pepsi has launched a “beverage-first” restaurant concept called Pep’s Place, where consumers can select their preferred beverage then pair it with complementary foods, reversing the standard dining experience. National promotion around Pep’s Place will take place through an eight-commercial campaign: Better with Pepsi.