AMAZON ONE DEBUTS AT WHOLE FOODS
Amazon One, a proprietary payment process that reads consumers’ palm prints to complete transactions, is ready for the big stage: Whole Foods. The technology launched last September and is now slated to expand to Whole Foods, starting in Seattle.
THRIVE MARKET LAUNCHES SIGNATURE MEALS USING BEYOND MEAT
Thrive Market, an online organic grocer, has launched its own signature meals in partnership with Beyond Meat. Consumers can purchase Thrive Market’s plant-based meals at $79.99 for a 10-pack and can select from enchiladas, lasagna, pasta Bolognese, and shepherd’s pie. This is the latest in a growing plant-based trend: 2020 saw a 27% increase in plant-based foods and beverages, with sales up 45% for plant-based meat alternatives.
MOUNTAIN DEW PAINTS INDIANAPOLIS GREEN
Pepsi has launched a “beverage-first” restaurant concept called Pep’s Place, where consumers can select their preferred beverage then pair it with complementary foods, reversing the standard dining experience. National promotion around Pep’s Place will take place through an eight-commercial campaign: Better with Pepsi.