“SUMMER TASTES BETTER” WITH COCA-COLA’S NEW PACKAGING
Coca-Cola’s new “Open for Summer” packaging encourages consumers to enjoy summer rituals like baseball games, backyard cookouts, and movie nights as the country begins to reopen. The designs can be found on 20-ounce bottles of both Coke and Coca-Cola Zero from May 17 through August 8.
FOOD & TOGETHERNESS PLAY KEY ROLES AT STOP & SHOP
Stop & Shop showcases time spent with loved ones around the kitchen table through its new “Feed the Moment” campaign. The new work points out that grocery shopping isn’t just about creating a list, but about creating moments in our daily lives and celebrations with friends and family. The East Coast grocer is remodeling 55 stores this year to focus on consumers’ in-store experiences.
NEIGHBORHOOD GOODS EXPANDS TO FOOD BRANDS THROUGH NEW IN-STORE CONCEPT
Neighborhood Goods is introducing curated CPG brands through its new concept, The Marketplace, as part of its post-pandemic growth plan. In addition, some of the consumer products that were previously only found online or in local kitchens will now be available through the restaurant section of the retailer’s stores to allow shoppers sampling opportunities. Matt Alexander, co-founder and CEO of Neighborhood Goods, states, “Like so many others, we find the CPG space to be exciting and compelling, but, as with many of our other brands, hard to find and sample in-person.” Already open in Austin’s Neighborhood Goods store, The Marketplace concept is set to open in more locations later in 2021.