DOVE SPREADS THE MESSAGE FOR #NODIGITALDISTORTION ON TIKTOK
Dove and TikTok have partnered to spread a body-positivity message to the social platform’s users. Dove will be running sponsored PSAs in the app that are tagged with #NoDigitalDistortion, encouraging users “to celebrate their personal beauty.” Other aspects of the campaign, which runs through June 3, include partnering with influencers, creating hashtag challenges, and pushing out promoted posts. The personal care brand hopes to reverse the effects that research shows social media can have on young women’s self-esteem and mental health.
HERMAN MILLER’S NEW SITE BRINGS IN-STORE SHOPPING TO YOUR HOME—VIRTUALLY
Herman Miller has applied its learnings over the last year to launch a new way to shop from home. After extensive consumer research, feedback, and testing, the office-furniture manufacturer has implemented new website features: AI product recommendations, consumer-centric navigation, and video chat with specialists to help bring the in-store shopping experience anywhere. The site’s enhancements also include a revamped design, storytelling content, and a “Shop the Room” component. Additional changes—based on consumer feedback and behavior—are expected later in the year.
IKEA TAKES PINTEREST USERS ON VACATION IN THEIR HOME
IKEA US launched its “IKEA Renocations” quiz on Pinterest last week. The three-question quiz asks users about their favorite getaways and the rooms in their home that evoke the same feelings of freedom and relaxation. Based on the results, the brand provides design-savvy quiz-takers with a personalized Pinterest board featuring IKEA product recommendations and home inspiration.