GIBSON OPENING “ULTIMATE GUITAR EXPERIENCE” IN NASHVILLE

Gibson Garage, a mixed entertainment and retail concept, is set to open this weekend in Nashville. The space will include a stage for both live and livestreamed performances, a repair center, a shop for designing custom guitars, and a retail store—combined with historical memorabilia and interactive installations. Gibson hopes to create “the ultimate guitar experience” for artists and fans alike.

Full article from Chain Store Age

PEPSI AIMING TO PROVE BURGERS ARE BETTER WITH A PEPSI

In celebration of National Burger Day, Pepsi ran a social campaign pointing out “hidden” Pepsi logos on the packaging of burgers from McDonald’s, Burger King, and Wendy’s. Consumers even had a chance to win some Pepsi by posting a photo of themselves enjoying a Pepsi with a burger alongside #BetterWithPepsi.

Full article from The Drum

DORITOS BRINGING ITS ROULETTE CHIP BAGS TO WALMART

Doritos has brought back its Roulette chip bags exclusively to Walmart. The bags primarily contain the brand’s Nacho Cheese-flavored chips, but some of the chips included are a disguised “fiery hot” version. The brand is also promoting its “Doritos Duet Roulette Challenge” by releasing an eat-along song on TikTok and challenging consumers to try the chips on video. In the first month of the campaign, #DoritosDuetRoulette videos reached nearly 8 billion views on the social platform.

Full article from Path to Purchase IQ