Oreo helps you hide your cookies
Oreo has recently unveiled its “Thins Protection Program,” a clever packaging update to disguise its packs of Oreo Thins on household shelves. Oreo partnered with Hanes, Ford, Green Giant, and more to help trick kids (and maybe husbands or wives) into thinking the cookie package just contains items like T-shirts, cookbooks, or an owner’s manual. The limited-edition packages will be sold on a first-come, first-served basis and can be won by fans sharing their most clever cookie hiding place with the hashtag #THINSProtectionProgram.
Arby’s launches Field Guide to Fries
In honor of National French Fry Day on July 13 (who knew?), Arby’s released an AR app that uses a phone camera to identify different varieties of fries. Users of the Field Guide to Fries will have their fries classified into the crinkle, curly, or common category, and they can receive 50% off a sandwich purchase by registering for emails from Arby’s.
Dollar General looks to court middle-income suburbanites
Dollar General launched Popshelf, its new retail concept, in Tennessee in October 2020. This new concept is targeting customers outside of Dollar General’s core with slightly more upscale products than would be found in the retailer’s typical stores. With annualized sales outpacing a standard Dollar General new-store opening and a gross-profit margin 8% higher, the retailer is eyeing a rapid Popshelf build-out across the United States.