Notes IPA serves a side of guitar lessons
SingleCut Beersmiths has launched Notes IPA, a beer whose cans include finger positioning for the four foundational rock-and-roll guitar chords. In addition to including an injection-molded guitar pick on each can tab, the beer comes with a QR code that launches a Snapchat AR filter to display an animated hand that demonstrates proper finger position on the can.
Bed Bath & Beyond’s NYC flagship goes beyond
Bed Bath & Beyond has reimagined its flagship location to focus on “elevated experiences and immersive concepts.” The 92,000-square-foot store is a fusion of digital and physical retail with a SodaStream Bubble Bar, interactive trial departments, and new self-checkout options that include the ability to scan and buy items in the retailer’s updated mobile app—right from the aisle.
HelloFresh Market gets a US launch
Meal-kit delivery service HelloFresh’s online market has gone live in the United States after a recent launch in Europe. Rather than just meal kits, customers can shop for quick bites, breakfast and lunch options, produce, grocery essentials, and more via HelloFresh Market. The German company saw a 37% rise in US sales during 2021’s first quarter and “plans to open a nearly 440,000-square-foot production center in Phoenix later this year.”